Introduction
Mixpanel is a business analytics service and tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its tool set contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention.
Use case(s)
- Retrieve raw events data from Mixpanel service
User Storie(s)
- As a data pipeline developer, I should be able to retrieve raw Mixpanel events data for specified start and end date so that I can enrich and transform raw data for further analysis
- As a data pipeline developer, I should be be able to specify API secret to authenticate the export request
- As a data pipeline developer, I should be able to see all the errors while fetching the raw events data from Mixpanel so that I can review and fix those export issues
- As a data pipeline developer, I should be able to
Plugin Type
- Batch Source
- Batch Sink
- Real-time Source
- Real-time Sink
- Action
- Post-Run Action
- Aggregate
- Join
- Spark Model
- Spark Compute
Configuration
Marketo batch source will support two different plugins:
- Marketo Reporting Plugin - This plugin would get all the Marketo's entities (e.g. Leads, Activities, Campaigns, Companies etc.)
- Marketo Entity Plugin - This plugin would get only the data associated with specified entity (e.g. Leads)
Marketo Reporting plugin
This plugin should be used when the user would like to retrieve all of the Marketo datasets, specifically all the entities noted below:
...
Client User Facing Name | Type | Description | Default value | Notes |
---|
Client ID | string | Marketo Client ID | Marketo Client secret | REST API Endpoint | string | REST API endpoint URL | REST API Identity | string | REST API identity | Daily API limit | integer | Marketo enforced daily API limit | Additional daily capacity can be purchased and hence user needs to provide this information.
developersmarketorest-api/marketo-integration-best-practices/Report format | string | Report format | CSV | Options are CSV, TSV or SSV |
Start ISO 8601 End To date | string | End date for reports data |
ISO 8601 format |
| YYYY-MM-DD format |
Events | string | Comma separated list of events you would like to get data on |
| Optional |
Filter | string | Expression to filter events by |
| Optional |
Design / Implementation Tips
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- Mixpanel only supports batch source so there will not be any streaming source for Mixpanel
- Data export API always returns data in JSON format.
Design
Approach(s)
Properties
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