The Salesforce Marketing Cloud is used to manage marketing campaigns. Users can use the marketing APIs to create mailing lists, send emails, etc. Developer documentation can be found at https://developer.salesforce.com/docs/?filter_text=&service=Marketing%20Cloud&select_type=&version=45.0&lang=en-us&sort=title.
It is a different system than the core Salesforce product (it was formerly ExactTarget), with a different set of APIs. https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/supported_operations_for_objects_and_methods.htm contains a list of the different types of objects that can be managed.
Use Cases
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A user is just getting started with the Marketing Cloud and would like to move data from existing systems (emails, lists, etc) into the Marketing Cloud as a one time drop.
- A user needs to regularly combine data from multiple existing sources and write them to a corresponding Marketing Cloud object. The user is unsure if the records already exist in the object or not.
- A user wants to write to a Marketing Cloud object but has data that might be dirty (missing required fields, invalid values, etc). The user would like to be able to configure whether to ignore bad records or fail the pipeline. Ideally they would like to be able to write the bad records to some other storage system.
User Configurations
| Section | User Configuration Label | Description | Default | User Widget | Early Validations | |||
|---|---|---|---|---|---|---|---|---|
| Authentication | Try a to login to SOAP API with given credentials. | |||||||
| Client ID | Oauth client ID for authentication | Text Box | ||||||
| Client Secret | Oauth client ID for authentication | Password | ||||||
| Basic | ||||||||
| Object | Name of Object - ex: Account, List, Subscriber. | |||||||
| Operation | Create | Update | Upsert (only supported by some objects) | |||||||
| Advanced | T | Object | Name of Object - ex: Contact, Campaign, Oppurtunity.||||||
| Maximum bytes per batch | If size of batch data is larger than given number of bytes, split the batch. | Text Box | ||||||
| Maximum records per batch | If there are more than given number of records, split the batch. | Text Box | ||||||
| Error handling | Possible values: "Skip on error" - ignores any reports about records not inserted. Simply prints an error log. | Skip on error | Select |