The Salesforce Marketing Cloud is used to manage marketing campaigns. Users can use the marketing APIs to create mailing lists, send emails, etc. Developer documentation can be found at https://developer.salesforce.com/docs/?filter_text=&service=Marketing%20Cloud&select_type=&version=45.0&lang=en-us&sort=title.
It is a different system than the core Salesforce product (it was formerly ExactTarget), with a different set of APIs. https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/supported_operations_for_objects_and_methods.htm contains a list of the different types of objects that can be managed.
Use Cases
User Expectations
User Configurations
| Section | User Configuration Label | Description | Default | User Widget | Early Validations |
|---|---|---|---|---|---|
| Authentication | Try a to login to SOAP API with given credentials. | ||||
| Client ID | Oauth client ID for authentication | Text Box | |||
| Client Secret | Oauth client ID for authentication | Password | |||
| Basic | |||||
| Object | Name of Object - ex: Account, List, Subscriber. | ||||
| Operation | Create | Update | Upsert (only supported by some objects) | ||||
| Advanced | T | ||||
| Object | Name of Object - ex: Contact, Campaign, Oppurtunity. | ||||
| Maximum bytes per batch | If size of batch data is larger than given number of bytes, split the batch. | Text Box | |||
| Maximum records per batch | If there are more than given number of records, split the batch. | Text Box | |||
| Error handling | Possible values: "Skip on error" - ignores any reports about records not inserted. Simply prints an error log. | Skip on error | Select |